WE BELIEVE

The alchemy of scent is to transform not only what is sprayed onto the skin, but to
awaken both inner and outer worlds.

To evoke and provoke.

Pauline Rochas combines her rich heritage of French fine perfumery with ancient
Eastern wisdom, bridging the gap between modernity and tradition.

For her, fragrance is the essential reflection, expression and extension of self.

Mythology becomes modern with organics, artisanship and minimalist formulas.As a child, Pauline has never forgotten these words: “Only after the last tree has been
cut down. Only after the last river has been poisoned. Only after the last fish has been
caught. Then you will find that money cannot be eaten.” That is why an ecological
approach is the only way forward.

The Seven Collection is a layered fragrant journey that awakens the spirit one chakra
at a time.

Beyond mere adornment.

When written on the body, each perfume has the power of taking you on a journey.To a place of healing and unleashing the vitality of the chakras for a fulfilled life.

INSPIRATION

Sanskrit is the oldest language on earth. Literature, philosophy, as well as the great
sciences of astrology, astronomy and medicine, were formulated in this sacred and
mystical language of the Gods. Mythology becomes modern with Pauline Rochas’
perfumes.

The wisdom of ancient healing rituals is at the heart of this concept. The Seven
Collection is inspired by the 7 chakras.

Chakras harness prana, which is the life force. These spinning wheels are found in
the subtle body, along the spine. Between material and immaterial, biological and
spiritual, they pertain to the body, mind and spirit.

Each chakra taps into needs spiralling upwards from stability and safety, to
relationships and success, to love and intuition. Finally resulting in self-realisation.

The seven coloured luxurious perfumes come with a sense of discovery, joy, beauty
and mystery. As you explore these perfumes on your body, secrets and innermost
desires are discovered and unveiled.

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